FOD Mobility Group launches tailored marketing support services for Mobilleo clients
One of the critical success factors for local authorities when implementing MaaS platforms is the ability to achieve self-sustaining growth and scalability.
Attracting new customers through the use of targeted marketing campaigns to raise awareness and encourage adoption of the platform post-launch is essential to that success. Regular communication with existing users is also important to drive engagement of the technology and build customer loyalty.
In addition to providing the Mobility as a Service (MaaS) technology itself via their market-leading Mobilleo platform, FOD Mobility Group now offer a comprehensive range of tailored marketing support services for clients who may not have the necessary marketing experience or resources required in-house.
These services include market research, strategy and planning, app store set-up and management, online/offline advertising, PR, event management, email campaigns, social media management, content creation, graphic design, website design, SEO and engagement with local businesses and tourist boards.
FOD recently designed and launched a brand new website www.gohi.app for their client HITRANS, showcasing their Go-Hi travel app.
Go-Hi was launched last year offering residents, visitors and business travellers in the Highlands and Islands of Scotland improved access to a wide range of public transport and travel services in one place, saving them time and money.
Users can plan, book and pay for all their door-to-door, multimodal journeys securely by debit card, credit card or Paypal in a single transaction using their smartphone or desktop device. Go-Hi offers instant access to book buses, trains, ferries, taxis, car clubs, car hire, bike hire, flights, hotels, and demand responsive travel (DRT) using a single app.
The redesigned website has a clean, modern design, with improved content and responsiveness across all mobile devices, offering visitors useful information, news and guidance about the free to use app.
The website also highlights the wide range of benefits Go-Hi offers to companies that are looking for an all-encompassing solution to manage their business travel and reporting requirements. The benefits include centralised billing and flexible payment options with no contracts, minimum spend or subscription fees to pay.
Go-Hi’s desktop application gives business users full control over the booking and management of travel throughout their organisation. The smartphone app can also be deployed to employees to manage their own travel and assign individual mobility budgets to monitor their monthly spend.
Business owners can use the website to arrange a live online demonstration of the Go-Hi desktop platform or register for a free business account and start booking their business travel straight away. Detailed management reporting is also offered, providing companies with instant access to their total cost of mobility company-wide.
HITRANS Director, Ranald Robertson commented: “We’re delighted with the look and feel of the new Go-Hi website, which now offers an improved source of information for anyone looking to simplify their journey planning in and around the Highlands and Islands.
“There’s been a huge amount of interest in Go-Hi since we launched the app last year, with over 1,500 downloads to date. We’ve also been approached by several organisations throughout the region looking to introduce Go-Hi to their employees to use for business-related journeys and commuting to and from work.”
FOD Mobility Group expands European operations with new German office
Leading multi-platform technology company FOD Mobility Group has today announced the opening of its new office in Düsseldorf, Germany as part of its current expansion into several European markets.
The move represents the firm’s commitment to providing its suite of market-leading mobility technology and services to current and future clients in the German region and throughout continental Europe.
The Fleetondemand mobility platform provides a range of ground transportation services from hundreds of leading vehicle hire, car club and taxi providers, allowing companies to book and manage their road travel using a single desktop application.
Movezero is FOD‘s unique electric Mobility as a Service (eMaaS) technology platform for companies looking to make the shift towards greener, more sustainable travel. The unique application integrates the booking, payment, and aggregation of EV charging with a wide range of all-electric transport modes, including EV car clubs, short-term EV hire, EV flexi lease, and micromobility options.
FOD’s market-leading Mobilleo MaaS platform will be rebranded for use throughout the European market. The award-winning application brings connected mobility to cities and businesses, consolidating all forms of travel into a single smartphone and desktop solution. Customers can find, book and pay for their multi-modal journeys worldwide, including flights, trains, taxis, buses, DRT, car hire, car clubs, bike sharing, hotels, airport lounges and more.
The platform can be configured to suit the different policies and mobility requirements of any organisation, which includes saving costs by consolidating travel booking and expenses, alternatives to company cars, enhancing employee benefit programmes, improving CSR policies, or driving total cost of mobility intelligence across the business.
Mobilleo is also being used by public authorities to power ground-breaking urban and rural MaaS projects that help to reduce congestion, improve air quality and promote healthier lifestyles by encouraging people to leave their cars at home and use shared and active travel options instead.
According to recent research by MarketsandMarkets, Europe has been an early adopter of MaaS and contributes a share of approximately 32 per cent to the overall MaaS market globally.
The growth of the MaaS market is influenced by factors such as increasing smart city initiatives, growing adoption of on-demand mobility services, the need to reduce CO2 emissions, improved 4G/5G infrastructure, and penetration of smartphones.
Countries including the UK, Germany, France, and the Netherlands have been continuously investing in smart transportation infrastructure, and developed economies such as Germany and Finland are early adopters of MaaS, which has helped make Europe the largest market.
Planned investments to improve urban transport and traffic infrastructure are expected to drive the European MaaS market with the region retaining a dominant share in the market for the next three to four years and beyond.
Founder and CEO, Justin Whitston commented: “The German market is undoubtedly one of the strongest and most influential tech hubs in Europe. There is a growing demand from cities and corporate organisations seeking to implement innovative and sustainable mobility solutions, accelerated by recent supply chain challenges in the vehicle leasing and rental markets.
“This is an exciting stage in our evolution as we continue to grow our capabilities across Europe and further deepen our connections with new and existing German clients. Our presence in Germany is just the start of our continued plans for rapid growth, with further office locations due to be opened throughout Europe this year.”
FOD Mobility Group has experienced significant growth throughout 2021 and 2022, recently featuring in this year’s Financial Times’ FT 1000 list of Europe’s fastest growing companies with a compound annual growth rate (CAGR) of 57%.
FOD Mobility Group recognised in Financial Times FT 1000 for second year in a row
Leading multi-platform technology company FOD Mobility Group has been recognised by The Financial Times for the second year running as one of Europe’s top 1,000 fastest-growing companies.
The annual FT 1000 report, now in its sixth year, is compiled by the Financial Times in partnership with German research company Statista. The report ranks Europe’s most promising companies that achieved the highest compound annual growth rate (CAGR) in revenue between 2017 and 2020.
Technology was the largest sector by number of companies again within this year’s FT 1000 ranking, accounting for a fifth of companies on the list. FOD Mobility Group was featured alongside 155 UK-based companies in this year’s report, including EO Charging, Gousto, Moonpig Group and Octopus Energy.
FOD Mobility Group’s Founder and CEO, Justin Whitston, commented: “We’re thrilled to be included in the Financial Times’ FT 1000 report again this year, having achieved an impressive growth rate of 57%, despite the recent challenges faced by the travel sector.
“This recognition is testament to all the hard work and dedication shown by the whole team here at FOD Mobility Group, and the continued support we receive from our customers, investors and global partners.”
FOD Mobility Group recognised among UK's Top 50 Transport Tech innovators
Leading multi-platform technology company FOD Mobility Group has been featured alongside the UK’s most innovative transport technology creators for 2021 in the TransportTech 50.
The inaugural annual ranking was compiled by tech media company BusinessCloud and recognises UK companies that are creating original technology for mobility, transportation, wayfinding and logistics.
Following the creation of an 83-strong shortlist, the final ranking was decided by a combination of selections from an independent judging panel and a public vote among readers of BusinessCloud, which attracted more than 1,200 votes.
The judges included James Padden, head of future roads technology at the Department for Transport, Teodora Kaneva, head of smart infrastructure and systems at techUK, Sammy Fry, net zero lead at Tech Nation, and BusinessCloud’s editor, Jonathan Symcox.
FOD Mobility Group joined six other Yorkshire companies in this year’s report, and was featured alongside other leading tech innovators such as Autocab, Passenger, Liftshare, Justpark and Citymapper. The top spot was taken by London-based global addressing system What3words, which allows navigation to any corner of the globe with just three words.
FOD Mobility Group’s Founder and CEO, Justin Whitston, commented: “We’re proud to have been recognised among the UK’s top 50 transport and mobility technology innovators. It is a fantastic achievement to have received this recognition and testament to the hard work of everyone across the business during a very challenging period for the transport sector.”
FOD Mobility Group ranked in Northern Tech Awards 2021 two years in a row
Leading multi-platform mobility technology company FOD Mobility Group has featured in the Northern Tech Awards’ Top 100 Fastest Growing Tech Companies 2021 for the second year running.
The eighth edition of the annual awards ceremony was held at the New Dock Hall in Leeds on 9th November by leading technology advisory and investment firm GP Bullhound. The event gathered close to 300 CEOs, entrepreneurs, investors and business leaders from the global tech community.
The event, hosted by international tech journalist Edie Lush, showcased and celebrated the fastest growing and most successful tech companies in the north of England and Scotland, based on their revenue growth between 2018 and 2020.
FOD Mobility Group, which operates from headquarters in Saltaire, West Yorkshire, was recognised for achieving an impressive 58% growth rate over the last three years.
Hugh Campbell, Managing Partner at GP Bullhound, and host at the awards commented: “It’s no secret that the Northern tech sector is a true powerhouse in starting and scaling world-class businesses. Entrepreneurship, ambition and innovation are driving growth across the region, and have helped to create a unique ecosystem – one that we are celebrating with tonight’s awards. It’s exciting to be championing so many impressive companies on their growth journey.”
The awards demonstrated that the software sector, largely comprised of enterprise software companies, has 33 companies in the Top 100, 5% higher than 2020 and the largest change in this year’s ranking. Additionally, the sector has the highest proportion of companies in the Top 20 (with 10), highlighting the rapid growth being enjoyed in the sector throughout the regions.
Justin Whitston, Founder and CEO at FOD Mobility Group said: “We’re proud to be featured among the fastest growing tech companies in the North of England and Scotland again this year. To be recognised alongside so many thriving and innovative technology businesses in this year’s top 100 league table is a remarkable achievement.
“It’s also testament to all the hard work and dedication of the amazing team we have here at FOD and the ongoing support we receive from our loyal customers to ensure the continued growth and success of the business.”