Executive team appointments at FOD Mobility Group to drive further growth

FOD Mobility Group Leadership Team
FOD Mobility Group’s leadership team left to right: Joe Howick (Fleetondemand CEO), Simon Lamkin (Mobilleo CEO), Justin Whitston (Group CEO), Matt Heald (COO) and Sarah Smith (CFO).

Leading multi-platform technology company FOD Mobility Group has today announced the appointment of Joe Howick as CEO of its Fleetondemand ground transportation business, and Simon Lamkin as CEO of Its Mobilleo MaaS technology business, effective 1st November 2023.

Joe has been serving as Chief Commercial Officer on the Group’s executive board since he joined the company in 2019. His newly appointed role is underpinned by an impressive track record of almost 30 years’ senior commercial experience in the fleet and rental industries, including previous positions at FleetEurope, Zenith, and Leasedrive Group.

In his new capacity, Joe will be working closely with the executive team to continue driving the strategic growth of Fleetondemand’s business & technology throughout the UK and Europe. Central to this strategy is the recent launch of GT Suite, a newly enhanced ground transportation platform that allows businesses and their employees to book and manage all UK and international ground transportation in one place.

The new system will be supported by the continued expansion of Fleetondemand’s global partner network for the provision of vehicle hire, taxi, chauffeur car, and car sharing services. Customers will now benefit from fully integrated booking, management, reporting and centralised billing for all business journeys booked via GT Suite.

Commenting on his new role, Howick said: “I am delighted to be leading the next phase of growth for Fleetondemand, building on the success of the business over the last 12 years. Our immediate focus will be on the implementation of our business development strategy and driving further growth of our existing customer base in the UK and Europe.”

FOD Mobility Group’s Founder, Justin Whitston, will be moving to the position of Group CEO within the company. This transition will enable him to dedicate his attention toward the Group’s overarching business and product strategy.

Whitston added: “Joe’s leadership and contributions as the Chief Commercial Officer of FOD Mobility Group have been invaluable since he joined the business, and this appointment is a natural progression for him. His wealth of knowledge and strategic vision will be instrumental in the successful growth of Fleetondemand and I’m confident that he will take the business to new heights.”

As part of the executive team restructure the Group’s Chief Technology Officer, Simon Lamkin, will also be moving to the newly appointed role of CEO for the Mobilleo business.

“One of my reasons for joining FOD Mobility Group in 2021 was because of the Mobilleo product,” said Lamkin. “Mobilleo has had some great early success in the Mobility as a Service space, we will continue driving forward and integrating new and innovative travel partners to make Mobilleo a class leading product. I’m delighted to have the opportunity to lead this great team and to continue to enhance our core mobility technology.”

Whitston added: “Simon has been instrumental in evolving the technology excellence strategy since joining the company in 2021. He will be playing a pivotal role in leading the successful growth and development of the Mobilleo platform going forward.”