Fleetondemand scoops double award win at Company Car Today Innovation Awards 2021

Leading business vehicle hire and mobility provider Fleetondemand has been announced as the only company to achieve a double award win at the inaugural Company Car Today Innovation Awards 2021.

Fleetondemand’s Mobility as a Service platform, Mobilleo won the ‘Best App’ award and the ‘Rental’ award went to their global business vehicle hire and mobility division, Fleetondemand.

The awards were launched this year as a new initiative to recognise the companies that are providing the most innovative solutions to fleets, helping them to work smarter, more cost effectively, greener or more efficiently.

Entries were split across 10 categories covering all areas of the fleet industry and were assessed by an elite judging panel with more than a century of combined fleet experience. The panel consisted of:

Paul Hollick - chair of the Association of Fleet Professionals and managing director of The Miles Consultancy

Julie Summerell - Association of Fleet Professionals director and managing director of TR Fleet

Nigel Trotman - former fleet consultant, fleet manager and ICFM board member

Paul Barker - editor of Company Car Today with more than 15 years of fleet industry experience

Tristan Young - Company Car Today contributing editor with more than 20 years of experience in the fleet sector

Company Car Today Editor Paul Barker said: “It’s brilliant to see such intelligent use of technology and systems to help fleets through what is a time of unparalleled difficulty, with problems coming from all angles. The Innovation Award winners are offering something clever and should be proud of their efforts to make life easier, cleaner and more straightforward for fleets.

“Fleetondemand is leading the Mobility as a Service sector with a very clever offering that harnesses an impressive variety of transport options into a simple package for fleet operators. An easy entry into what can be a complicated solution, Mobilleo succeeds in opening the door for fleets to a new way of working.”

Fleetondemand ‘Rental Award’ - Judges Statement

The 2021 Company Car Today Innovation Awards rental prize goes to a company with a platform that is involved in far more than just rental, but integrates car into a wider platform, including car clubs, taxis, trains and other public transport via its Mobilleo mobility platform.

It’s a second 2021 Innovation Award for Fleetondemand, which claims it has access to more vehicles, locations and choice than any other rental provider.  It says it acts as an intermediary to offer access to more than 1.6 million vehicles in 170 countries, including 600,000 from 2,200 branches in the UK, with hire available from an hour to a year.

The company claims to have saved its customer Orchid Field Marketing over £10,000 on damage claims per year via its De-Risk Light Damage Cover service, while it also says that switching to Fleetondemand saved a UK shipping firm 13% on its annual rental spend.

Mobilleo ‘Best App Award’ - Judges Statement

The Best App Award goes to a company that Is adept at using technology to integrate different functions together, as Fleetondemand’s Mobilleo platform amalgamates a variety of Mobility as a Service travel options under one smartphone app.

Also usable as a desktop application, Mobilleo is free for customers to download, and allows users to search, book and pay for a journey as a single entity, across global providers of everything from flights and train travel to car clubs, hotels and bicycle hire. The app also hosts ticketing, and can be configured to company travel policies and mobility requirements, and will also split out private and business journeys for expense claims.

The company says the app can be used as an alternative to grey fleet, or as an employee benefit or CSR tool.

“I’m aware there is a need for mobility, and the ease of the app is impressive in terms of the driver journey,” commented one judge, while another said: “It seems to do everything.”

Fleetondemand says Mobilleo is also helping shore up the short-term range concerns of electric vehicles by encouraging drivers to go electric but with the back-up of the app’s alternative transport options for longer journeys that might still be difficult or a worry for drivers only recently moving to an electric car.

Justin Whitston, CEO and Founder at Fleetondemand, commented: “We are extremely proud to have been recognised in two separate awards categories by Company Car Today. These accolades are testament to all the hard work and dedication of the outstanding team we have throughout the business.

“We’ve continued to invest heavily in recruitment and the development of our award-winning technology over the last 12 months to ensure our customers have access to the most advanced Mobility as a Service and vehicle rental technology platforms in today’s market, coupled with unrivalled customer service.“

HITRANS launches pioneering GO-HI MaaS app for residents and visitors in rural Scotland

A pioneering Mobility as a Service app has been launched by The Highlands and Islands Transport Partnership (HITRANS) to increase accessibility of integrated travel for residents and visitors in rural Scotland.

The GO-HI app, developed in partnership with leading MaaS technology firm Mobilleo, allows users to plan, book and pay for an end-to-end, multimodal journey in a single transaction using their smartphone or desktop devices. The platform offers instant access to book buses, trains, taxis, demand responsive transport (DRT), car clubs, air travel and car hire, with bicycle hire and ferries being added to the app as the project expands.

To aid with achieving project objectives around a modal shift to sustainable travel options, active travel modes such as walking and cycling are also included as part of the solution and prioritised within the app when users are planning their journeys. To support tourism in the Highlands the app can also be used to find and book hotels.

The bespoke GO-HI app integrates several new transport partners, as well as those existing on the Mobilleo platform today. Project partners include Enterprise Car Club and Car Hire, Bewegen, Brompton Bike Hire, Stagecoach Bus, Shotl, West Coast Motors, Inverness Taxis, ScotRail, Loganair, Orkney Ferries, Northlink Ferries, Leeds Institute for Transport Studies and SkedGo.

Highland Councillor and Chairman at HITRANS, Allan Henderson, said: “This pioneering, region-wide project has the potential to make a significant contribution to improve accessibility for residents and visitors, providing a one stop shop for all their travel needs.

“It also addresses Government ambitions to reduce carbon emissions by encouraging a modal shift from sole occupancy cars to shared cars and public transport alternatives. It will also help to create healthier lifestyles by improving the sustainable travel choices people can make in the region including active travel opportunities.”

The pilot project is being funded by the EU North Sea Region Stronger Combined project, and the Scottish Government’s MaaS Investment Fund. The MaaS Investment Fund has been established by Transport Scotland to improve accessibility to public transport services for residents and tourists in the country’s most rural and sparsely populated regions.

Transport Minister for Scotland, Graeme Dey commented: “The Scottish Government sees great potential in the future of Mobility as a Service and a real opportunity for Scotland to be at the forefront of developments. That’s why in 2018, our Programme for Government committed to establish the MaaS Investment Fund.

“Much has changed since 2018, but as we think about the urgent need for a green recovery from the COVID-19 pandemic, the potential of MaaS solutions in Scottish transport is perhaps more important than ever before. MaaS applications can directly support our vision for a more sustainable transport system as outlined in our National Transport Strategy, in addition to the bold commitments we’ve made through our updated Climate Change Plan.

“By creating new partnerships between the public and private sectors to focus on collaborative solutions to complex transport problems, I’m excited to see how GO-HI transforms the travel experience for residents and visitors to the Highlands and Islands.”

Mobilleo is providing dedicated customer support alongside the GO-HI app and a data platform that offers instant access to detailed management reporting information. In addition to promoting the app to residents and tourists, the GO-HI project team will be actively engaging with companies throughout the HITRANS region to encourage and mandate the use of GO-HI for business travel purposes.

Ross Basnett, Strategic Account Director at Mobilleo, added: “We’ve been working closely with HITRANS to develop a solution that addresses the mobility challenges faced by residents, tourists and business travellers in some of Scotland’s most rural areas.

“The GO-HI app seamlessly integrates various transport services in and around the area, allowing easier access to travel information, more reliable journey planning, in-app ticketing and a hassle-free payment system. These improvements should give people the confidence to use public transport and reduce the feeling of isolation among those without access to a car.”

The participating transport providers will be able to access data about the demand for their services, helping them to better understand the needs of people in the region and to make more informed decisions about the provision of services. The post-project analysis will ultimately lead to a better public transport service for residents and visitors to the HITRANS region.

Fleetondemand wins best mobility solution provider at Business Motoring Awards 2021

Fleetondemand has been recognised as the best mobility solution provider at this year’s Business Motoring awards for its leading MaaS platform, Mobilleo. 

The annual Business Motoring awards celebrate the best in class from service suppliers, vehicle manufacturers and leasing companies. They are judged by an independent jury of experts who are involved in the fleet and SME markets.  

This year’s awards were split across 22 separate categoriesestablished to declutter and deliver guidance about market-leading products and services that make a real difference for SME businesses running company car fleets and business cars.  

There were a record number of entries for this year’s awards with the winner’s being officially announced on the Business Motoring website earlier today. 

Fleetondemand’s Founder and CEO, Justin Whitston, commented: “We’re delighted that Mobilleo has been recognised as the leading mobility solution at this year’s Business Motoring awards. The past year has been extremely challenging for SME fleet operators, especially with so many company vehicles becoming underutilised due to the pandemic. 

“The UK is experiencing a major shift in travel habits due to an increase in working from home and online meetings, resulting in reduced car usage. The Mobilleo platform offers businesses a range of flexible, pay-on use mobility solutions for employees as an alternative to traditional company car and cash allowance schemes.” 

Fleetondemand wins Fleet World’s innovation in mobility award two years in a row

Fleetondemand has been announced as the winner of the ‘Innovation in Mobility’ award for its leading Mobilleo platform at the Fleet World Great British Fleet Awards 2021 for the second year running.

Consisting of 38 categories, The Great British Fleet Awards celebrate the best of corporate motoring in the UK, from fleet managers to suppliers and vehicle manufacturers.

The prestigious awards were judged by Fleet World’s expert panel of editors and honour excellence in fleet management, and the products and services which support operators running safer, greener, more cost-effective fleets.

Mobilleo is the first MaaS platform dedicated to powering the transition from company cars to a mobility budget and reducing grey fleet risks by providing non-company car drivers with a multi-modal travel solution as an alternative to using their own private vehicles for business journeys.

Mobilleo is helping the transition to electrification, which is high on the agenda for fleet and mobility managers across Europe over the coming years. Recent research has shown that electric vehicles can be deployed to cover the majority of journeys for most drivers. Mobilleo can be introduced to offer long distance modes of travel to cover the mobility ‘gap’ required for longer journeys of 200 miles or more.

Mobilleo’s corporate customers are also using the technology to achieve their wider mobility objectives, including saving costs by consolidating travel booking and spend, enhancing employee benefit programmes, improving their CSR policies and driving total cost of mobility intelligence across their business.

Fleet managers and financial directors can access a wealth of travel management data and a detailed reporting suite to help them better understand their total cost of mobility.

Fleetondemand’s Founder and CEO, Justin Whitston, commented: “To win this award twice in a row is a real honour and a wonderful testament to the constant hard work and dedication of the amazing team behind our Mobilleo platform, from product innovation and development through to our service delivery centre.

“The pandemic has had a huge impact on the fleet and travel sectors this past year, so we’re delighted to see that Mobilleo continues to be recognised for its innovative approach to workforce mobilisation both in the UK and Europe.”

Fleetondemand strengthens leadership and development teams with six new appointments

Leading business vehicle hire and mobility provider Fleetondemand has announced six new appointments across its senior management and software development teams to accelerate its international growth and product innovation strategy.

Simon Lamkin joins the Executive team as Chief Technology Officer with over 23 years’ experience in the travel and technology sectors. He has previously held senior roles at easyjet, Coforge, Brussels Airlines and Telewest Business. He also managed his own IT consultancy, implementing digital transformation strategies for some of the world’s leading airlines.

Simon will be focusing on the strategic development of Fleetondemand’s innovative technology platforms, including its market-leading Mobility as a Service application, Mobilleo. Key initiatives will include the automation of end-to-end processes and product innovation roadmaps that scale with the business as it expands into new territories.

Dr Richard Fairchild joins the team as Chief Product Officer. In his previous role as Operations Director at Aurrigo, Richard was responsible for deploying autonomous vehicles as part of citywide multi-modal mobility services across the globe. He has also held senior positions at RDM Group and AVID Technology Group.

Richard is responsible for the strategy and execution of all product-related activities, including the internationalisation of Fleetondemand’s Mobilleo and vehicle rental management platforms to enable global expansion across multiple languages and currencies. He will also be overseeing the development and launch of two brand new iOS and Android versions of the Mobilleo app later this year, with enhanced features and functionality.

To further support its product innovation strategy, the company has also grown its software development team with the recruitment of four new Full Stack, Android, Senior iOS and Backend Developers.

Justin Whitston, CEO and Founder at Fleetondemand, commented: “We are pleased to welcome these new additions to the FOD family and be in a position to invest in our growing team during these uncertain times. With our international expansion successfully underway, we are strengthening our core leadership and product innovation teams to ensure we continue to develop world-class mobility solutions for our customers as we scale the business.”

Fleetondemand recognised in FT 1000 as one of Europe’s Fastest Growing Companies

Leading business vehicle hire and mobility provider Fleetondemand has been recognised by The Financial Times as one of Europe’s top 1,000 fastest-growing companies of 2021.

The annual FT 1000 report, now in its fifth year, is compiled by the Financial Times in partnership with German research company Statista. The report ranks Europe’s most promising companies that achieved the highest compound annual growth rate (CAGR) in revenue between 2016 and 2019.

Tech was the largest sector by number of companies within this year’s FT 1000 ranking, accounting for 22 per cent of the entries. Fleetondemand was featured alongside 132 UK-based companies in this year’s report, including EO Charging, Crossflow Payment Solutions, and green energy giant Bulb, which took the top spot.

Fleetondemand’s Founder and CEO, Justin Whitston, commented:

“We are thrilled to be included in the Financial Times’ FT 1000 report as we continue our expansion of Fleetondemand’s technology and services into the European market. This recognition is testament to all the hard work and dedication shown by the whole team here at Fleetondemand over the years and the continued support we receive from our customers, investors and global partners.”

The announcement comes after Fleetondemand was recognised in The Sunday Times Sage Tech Track 100 as one of Britain’s fastest-growing technology companies at the end of 2020.

Mobilleo delivers MaaS solution for ground-breaking regional air transportation project

Fleetondemand’s market-leading Mobilleo platform has been chosen to provide a MaaS solution for the UK’s first zero-carbon sub-regional air transportation network.

Project HEART (Hydrogen Electric and Automated Regional Transportation) is a ground-breaking new initiative by the UK government that enables hydrogen-electric powered light aircraft to carry between 9 and 19 passengers on short journeys of less than 500 nautical miles. Up to 100 licensed airfields throughout the UK will be available as part of the initiative, which is due to enter service in 2025.

The project will introduce new Mobility as a Service (MaaS) and remote digital co-piloting operating models. Other developments include hydrogen fuel cell powertrains and autonomy for aircraft and autonomous ground robots that ‘guide’ aircraft, automate baggage handling and handle refuelling.

The Project HEART consortium comprises some of the UK’s leading research, technology and aviation companies. They will be carrying out the project under the Future Flight Challenge sponsored by the Department for Business, Energy & Industrial Strategy (BEIS). In addition to Fleetondemand, the HEART consortium members include Blue Bear Systems Research, ZeroAvia, Loganair, Highland and Islands Airports Ltd, Britten-Norman, Inmarsat, Protium, Weston Williamson & Partner, and The Transport Research Institute of Edinburgh Napier University.

The HEART consortium was awarded £1.86 million for the project from Innovate UK to match its own £1.86 million contribution. The award was funded by UK Research and Innovation through the Industrial Strategy Challenge Fund (ISCF). The ISCF was created to provide funding and support to UK businesses and researchers and is part of the government’s £4.7 billion increase in research and development over the next 4 years.

A bespoke version of the Mobilleo application will integrate the simulated sub-regional flight options alongside local multi-modal ground travel options already available within the platform. Working closely with Edinburgh Napier University School of Engineering and the Built Environment, the platform will be distributed to test users as part of wide-ranging research into travel behaviour, attitudes towards sub-regional flight and potential for future commercial adoption. MaaS is expected to be a key enabler of cleaner, more sustainable travel as these new modes are developed.

Ross Basnett, Strategic Account Director at Mobilleo, commented: “We are proud to be a part of this innovative project, which represents an important step towards decarbonising and automating passenger flights and supporting the future of sustainable aviation. In addition to the environmental benefits, the convenient zero-carbon travel option will improve safety, enable scalability, reduce operating costs, lower ticket prices and provide shorter door-to-door travel times.”

Why Mobility as a Service is Key to the Adoption of EV Fleets

The shift to electrification is high on the agenda for Fleet & Mobility Managers across Europe in 2021. Whether that is accelerating the efforts they currently have in place or kickstarting their Electric Vehicle (EV) journey from scratch, the direction of the company car market is clear.

The capability of EVs is ever increasing as vehicles are brought to market with longer battery ranges and lower list prices. These factors, combined with the ongoing improvements to the charging infrastructure broadens the scope for EVs to meet the needs of a greater population of fleet drivers.

Recent research by ALD in the UK shows that 69% of drivers travel further than 200 miles no more than once a month. This shows that EVs can be successfully deployed to cover the majority of journeys for most drivers. For the remaining drivers that travel over 200 miles each month on more than one occasion, there is a simple way to address their requirements. Introducing a structured mobility solution that offers long distance modes of travel can fill the ‘gap’, allowing more drivers to benefit from the adoption of EVs.

Existing Mobility as a Service (MaaS) technologies can support this shift to EVs, and in the fleet market Business Mobility as a Service (BMaaS) is the most effective solution to deploy. Here is a high-level guide to deploying your EV+ MaaS policy.

Firstly, it is important to understand the core motivation within the organisation for the deployment of EVs within your fleet. From our experience the main motivations are Corporate Social Responsibility (CSR), Cost Efficiencies or Employee Satisfaction. While each deployment has an element of each of these, there will most likely be a primary driving factor. Once this is understood you can begin to design your policies around the strategic aims of that motivation.

By understanding the profiles of your drivers, you can target those who require the support of MaaS within the deployment for their EVs. Working in partnership with your BMaaS provider you can begin to model out the cost & environmental implications of the journeys where the EV would not be suitable. This analysis will allow the Fleet Manager to allocate a proportion of EV+ Mobility Budget to each driver. This budget can be drawn upon each month for the journeys where the EV is unsuitable.

This may equate to only one or two journeys per month where an alternative solution could be deployed such as a train ticket, Internal Combustion Engine (ICE) hire car or car club vehicle.

Key to this deployment is to work with a BMaaS partner that can make the process seamless in implementation and operation. MaaS in the corporate environment works best when the individual preferences can be met and acted upon within the employer’s policy.

Deploying an EV+ Mobility Budget provides the drivers with effective mobility, allowing them to continue to carry out their role while utilising an EV. The carbon benefits are obvious versus ICE company cars and the BiK savings for the individual are also beneficial. Additionally, the MaaS platform should include EV charge point locations, aggregation of available providers, contextual information about location and routing. This broadens the use of the solution making it relevant to all drivers and all journeys.

The benefits to the employer and Fleet/Mobility Manager are similar. The solution should provide access to real-time data in relation to the mobility operation, information on carbon footprint, and allow control over policy & driver management. Ideally the BMaaS partner would be able to work alongside the existing fleet management provider to enhance the offering for a Total Cost of Mobility scheme. This should include consolidation of all payments and management information to make the process for the customer as seamless as possible.

Fleetondemand Christmas & New Year Opening Hours 2020

Fleetondemand will be open at the following times during the festive period.

Date Open Close
Wednesday 23rd December 2020   08:00 (Normal working hours) 18:00
Thursday 24th December 2020   08:00 15:00
Friday 25th December 2020   Christmas Day - Closed
Saturday 26th December 2020   Closed
Sunday 27th December 2020   Closed
Monday 28th December 2020   Bank Holiday - Closed
Tuesday 29th December 2020   08:00 (Normal working hours) 18:00
Wednesday 30th December 2020   08:00 (Normal working hours) 18:00
Thursday 31st December 2020   08:00 15:00
Friday 1st January 2021   New Year's Day - Closed
Saturday 2nd January 2021   Closed
Sunday 3rd January 2021   Closed
Monday 4th January 2021   08:00 (Normal working hours resume) 18:00



Telephone: 0330 123 1089 | Email: res@fleetondemand.com

To enable us to service your business during the busy festive period, please can we request that you place reservations, and manage extensions / off-hires wherever possible in advance of Monday 21st December. It is strongly recommended, that you book your requirements for this period as soon as possible.

Please note that terminations, off hire times and reservations over Christmas for daily rental vehicles are different from SelectPlus vehicles, as outlined below.



Any termination requests for vehicles requiring collection must be submitted by 10.00 on Monday 21st December. We will only accept off hire requests for vehicles requiring collection up to 10.00 on Thursday 24th December. For any collection requests received after these dates and times the vehicle will not be collected and will remain on rent and charged until Tuesday 29th December at 12.00.


Any termination requests for vehicles requiring collection must be submitted by 10.00 on Wednesday 30th December. We will only accept off hire requests for vehicles requiring collection up to 10.00 on Thursday 31st December. For any collection requests received after these dates and times the vehicle will not be collected and will remain on rent and charged until 12.00 on Monday 4th January (Tuesday 5th January for Scotland).


Christmas New Reservations / Deliveries

Deliveries will commence from 12.00 Tuesday 29th December Subject to availability. Hires required to start earlier than this will be charged from Christmas Eve

New Year New Reservations / Deliveries

Deliveries / collections will commence from 12.00 Monday 4th January Subject to availability. Hires required to start earlier than this will be charged from New Year’s Eve.


Christmas and New Year Off-Hire Procedures

Collection requests need to be received by 3pm on Wednesday 23rd December and vehicles be ready for collection no later than 12 noon on Thursday 24th December. If any off hires are received after 3pm on Wednesday 23rd December, the vehicle will remain on hire until 8.30am on Monday 4th January 2021.

Hire Extensions

Any hires with a TBA end date of Friday 25th December 2020 to Sunday 3rd January 2021 will remain on hire and be extended for 28 days.

 New Hires After the Christmas Period

Please be aware the earliest time we can guarantee delivery of new hires during or after the Christmas Holiday is on Tuesday 5th January 2021.

Please note, these terms and schedules apply to all bookings & amendments made online or over the phone. Fleetondemand may be able to accommodate manual collections and returns to a branch but this is subject to the opening hours of our partner suppliers. Fleetondemand can only advise on manual collections/returns within Fleetondemand office hours.

Fleetondemand’s CEO wins prestigious Lloyds Bank National Business Award


Fleetondemand’s CEO and Founder, Justin Whitston, was announced winner of the Inflexion Entrepreneur of the Year award at the prestigious 2020 Lloyds Bank National Business Awards, which took place during a glittering online ceremony on 10th November.

Focusing on the contribution of a dynamic, creative and visionary leader, the Award recognises an enterprising individual who has achieved sustained levels of growth and strong financial performance through a culture of innovation, resilience and an ethos of inspiring others through their leadership style.

David Whileman, Partner at Inflexion said: “On behalf of Inflexion, I would like to offer our heartfelt congratulations to Justin on winning the Inflexion Entrepreneur of the Year award. Justin is a serial entrepreneur, having created several businesses of value from an early age. The judges were blown away by Justin’s tenacity and innovation and we can’t wait to see what the future has in store for Justin and the Fleetondemand team.”


Yorkshire-based Fleetondemand was established by Justin in 2012 and has grown rapidly to become a leading global business vehicle hire and mobility company powered by Mobilleo, the most advanced technology platform in today’s market.

Fleetondemand recently completed the successful integration of vehicle management company FleetEurope, which it acquired in August 2019. This integration, combined with support from long-term investment partner BGF, has contributed to Fleetondemand’s expansion into the European market this year. The first phase of its European growth strategy includes an initial presence in France, Belgium, Germany, Spain and The Netherlands.

Justin commented: “I am enormously proud to have won a Lloyds Bank National Business Award. This award represents all the hard work and dedication of the Fleetondemand team in driving the business forward, despite the challenges we’ve faced over the last 12 months. We’re looking forward to some very exciting times ahead of us.”

Previous winners include fitness sensation Joe Wicks, Timpson CEO James Timpson OBE, DPD UK, Hotel Chocolat, dementia newspaper Daily Sparkle and online fast fashion success story Missguided.

Sarah Austin, Awards Director added: “2020 has been a challenging but inspiring year; a year where we’ve witnessed just how innovative and adaptive the UK business community can be, whether that means helping employees adjust to new ways of working or shifting production towards masks, ventilators and handwash. This year’s winners are testament to the creativity, agility and resilience that sets British business apart,” said.

“When it comes to business recognition, the Lloyds Bank National Business Awards really are the ones to win, allowing successful individuals and organisations to tell their story, from large private and public companies, to thriving entrepreneurial businesses, promising start-ups and established SMEs, and what fantastic stories they are.”

Visit www.nationalbusinessawards.co.uk for more information.