Joe Howick

Chief Executive Officer - Fleetondemand

Fleetondemand CEO and investor Joe Howick joined FOD Mobility Group in 2019. He previously led the successful growth of rental management specialist FleetEurope over a three year period as Chief Operating Officer before managing the sale of the business to FOD Mobility Group in August 2019.

Joe previously spent 19 years at Zenith (formerly Leasedrive Group) before it was acquired by private equity investor HgCapital in 2013. Joe remained an investor and board member at Zenith up until the business was acquired by Bridgepoint in 2014 in a transaction totalling £750 million.

He was a key member of the senior management team at Leasedrive, helping grow the business, which was valued at £7m in 2003 and sold in 2013 for a value in excess of £100m. Leasedrive’s total managed fleet size also grew from 3,600 vehicles to over 40,000 vehicles, earning the business eighth position in the FN50, a top 40 position in the 2014 Sunday Times Profit Track 100 list and the coveted Value Creation award.

During his time at Leasedrive Joe was involved in the successful acquisition and merger of Velo and Masterlease and worked alongside former private equity investors Lyceum Capital and LDC to increase shareholder value and ensure the seamless integration of both businesses.